I have to say… I really do like some of the stuff Nike puts out. There are no products, no sales pitch, nothing. They’re selling a feeling, a moment… and quite often they do an amazing job of it. I just thought this was another great example of great advertising without all of the gimmicks. No crazy camera tricks or stupid stunts… just some great footage, simple background music, and a well written voice over. If you have a great idea you don’t need fancy tricks.
Below are some of my other favorites from this series.