Wow… to me this is super sweet. I don’t know if it’s because I used to work at a hobby shop, or if it’s just because the they managed to really create and convey a sense of “Fun” to the viewer. I really like this type of thinking – a kind of type I saw at gearheads.org when checking cars. They’re doing a lot with a little… 10x less to be precise… and not giving up anything in terms of effectiveness.
Anyway, check out the finished commercial here, and the behind the scenes video after… it’s hard not to enjoy this just a little bit.