So, we are starting to get ready for orientation next fall. The first thing on the agenda was to come up with a theme. Just the other day it was made official and our theme is going to be “Amplify Your Success”. Now with that out of the way we can actually start working on some of the designs and other things that will carry us through orientation week. Anyway, the first thing on my list was to design a logo with the words “amplify your success” that will appeal to the new students, can be used in a variety of places (think t-shirts, brochures, posters, buttons, websites, etc…), and keeps with the music theme.
On with the designing. The first thing that I think about when I say the word amplify happens to be 80’s hair bands and glam rock. However, I don’t think that this would have the necessary appeal to kids that weren’t alive in the 80’s. But then I got to thinking and Guitar Hero is quite popular and has a very strong, recognizable identity. Why not model our logo after it?
So, after a lot of fiddling in illustrator the above design is what I came up with. I started with a font called “nightmare hero” that is modeled after the “guitar hero” font. I then massaged the individual letters into their respective places, adjusting the shapes and curves of the letters when necessary. Afterwards I traced around the letters to create the black background.
I guess I just want to know what you think. Do you like it, hate it, something in the middle? Is it readable enough? Your thoughts positive or negative are all welcome. Just post in the comments section.